Happy Soul Food Friday!
‘The two most important days in your life are the day you are born and the day you find out why.’- Mark Twain
This week:
“What if economics didn’t start with money but with human wellbeing”?
Finding True Purpose in Life and Introducing Doughnut Economics- a New Economic Model for San Diego at Cause SD 2024
Let’s Get Personal-
Happiness in Living:
Why do YOU get up in the morning?
Ikigai: A Japanese Concept to Improve Work and Life (getpocket.com)

Ikigai Validating the Need for a New Economic Model-
4 Questions to Launch Your Self-Assessment:
- Do you spend most of your time doing what you love?
- Are you good at what you do?
- Do you have the feeling that what you do contributes to the communities of which you are a part?
- Do you feel rewarded for what you do?
The 10 Rules of Ikigai:
10 rules of ikigai, from authors of the Japanese secret for longevity (ampproject.org)
A Little More History and Context:
‘Ikigai’ – The Japanese concept of finding purpose in life – Japan Today
Working at the Systems Level & Introducing Doughnut Economics-
Doughnut Economics a New Economic Model:

Find Your BeCause
If you are local, here is a unique opportunity for the Soul Food Friday community
Cause San Diego 2024 Cause Conference – From Purpose to Action
Oct 23, 2024, from 8am to 5pm at the Sharp Prebys Innovation and Education Center
Use the Code: Causeconf30off and get 30% off the ticket price and connect with kindred spirits to do purposeful work both for yourself and at the systems level.
We will be sharing a San Diego Doughnut Economics Portrait, and Mission Fed is sponsoring a Zen Den where you can get complimentary wellness and self-care sessions all day in multi-modalities from massage to relaxation to acupuncture and more…
More on the Doughnut-
How Do We Measure Success?
“What if economics didn’t start with money but with human wellbeing”?
Even the creators of GDP (Gross Domestic Product) felt it was an inadequate measure as it does not count intangible upsides like Taylor Swift’s IP or the value of Childcare, or on the other side of the ledger, the adverse consequences and downsides like climate change, deforestation, ocean apocalypse, extreme heat, etc.
We are putting together a San Diego Doughnut Portrait with CalDEC (California Doughnut Economics Coalition) to solve for this important but complex question- in partnership with academia, business, government, and the social sector (nonprofits and philanthropy)
If you are not familiar with the work here is a 15-minute primer: Kate Raworth’s TED Talks: Why it’s time for Doughnut Economics
The best way to predict the future is to create it!
Please pay it forward and share your positivity with others.
Love,
Neville
Linked-In: https://www.linkedin.com/in/nevillebillimoria
X: https://twitter.com/NevilleB108
Facebook: https://www.facebook.com/nbillimoria
“The future is not the result of choices among alternative paths offered by the present, but a place that is created – created first in the mind and will, and created next in activity.
The future is not some place we are going to, but one we are creating.
The paths are not to be found, but made, and the activity of making them changes both the maker and the destination.”
–John Scharr

The “doughnut economics” is really interesting. Paradigm shifts like that are tough to accomplish, but there is a lot to be said for that one.